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How Big Data Helps Chains Like Starbucks Pick Store Locations -- An (Unsung) Key To Retail Success | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Barbara Thau, Contributor

Put aside, for now, predictions of how Amazon and e-commerce will engulf business at brick-and-mortar stores: The reality is that 94% of retail sales are still rung up in physical stores, and where merchants place those stores plays an outsized role in determining whether their chains fly or flop.

http://www.forbes.com/sites/barbarathau/2014/04/24/how-big-data-helps-retailers-like-starbucks-pick-store-locations-an-unsung-key-to-retail-success/
 

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